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If you did not get a chance to view the program this past weekend, I have posted the transcript of the show here below. This was taken directly from the CBS site without any alterations.

Enjoy!!!

(CBS News)

Dale Carnegie’s “How to Win Friends and Influence People” (published by Simon and Schuster, a CBS company) has been around for generations. But what’s REALLY interesting is that now it’s been updated for the digital age. Not bad for an author who got his start early in the last century. Richard Schlesinger of “48 Hours” has his story:

Dale Carnegie made a fortune by preaching that nice guys can finish first . . . by following the Golden Rule.

His business is still going strong 75 years after he published his simple recipe for success, just 2 steps: Win friends, and influence people.

Peter Handal, the latest CEO of the Carnegie empire, says that Carnegie’s philosophy in a nutshell was that “you can change people’s behavior by changing your attitude towards them.”

Dale Carnegie Training sells those books and teaches those courses promising to bring you out of your shell. . . speak better . . . listen better . . . be a better person . . . and persuade OTHER people to do what you want.

Handal says an estimated 8 million people have taken the course – the size of some countries!

And there are some impressive alumni. Orville Redenbacher took the course. So did Warren Buffett and John Boehner.

Students are attracted in large part, by the book, “How to Win Friends and Influence People,” published in 1936. It’s a collection of parables and principles. Simple business advice, more Hallmark than Harvard, like . . . smile!

When asked why people may pay good money to learn such elemental lessons as “Be nice to people, don’t humiliate them, don’t bully them,” Handal said, “It’s common sense. The difference is, it’s not common practice.”

At a Dale Carnegie class, everyone speaks – sometimes at the same time – learning to get their message across. This course, which costs close to $2,000 for eight sessions, is pretty much the same today as it was when Carnegie himself started teaching 99 years ago.

Bernie Dicks was sent here by his boss at a New York City dry cleaners. By his own admission he had a few issues dealing with customers.

He’s working on it, though: “I’ve learned how to pause before I react,” he told Schlesinger. “To think about what I’m saying before it comes out of my mouth, which is something I never quite had a grasp on.”

“Did you used to tell off, like, customers?” asked Schlesinger.

“I had rough edges,” Dicks laughed.

He’s a little smoother now, he says, thanks in part to this somewhat chaotic exercise.

What did he learn? “Two people talking at the same time doesn’t work,” he said. “Dealing with the public on a daily basis, you sometimes forget.”

Dale Carnegie started teaching his classes in 1912. He was born dirt poor on a farm in Maryville, Mo., but he went to college. The story is he turned to public speaking to win friends in college since he wasn’t very athletic and felt inferior to the jocks.

After college he became a travelling salesman. He did well. He tried acting. He did not do well.

Later in life, he tried acting again – playing himself in the movie “Jiggs and Maggie in Society,” starring nobody else most people have ever heard of.

But by then, in real life, almost everyone had heard of him . . . hundreds of thousands had signed up to hear him speak.

“He was low-keyed in that respect,” his late wife Dorothy Carnegie said in a 1994 interview. “He didn’t knock people off their perches, you know? I think that was a secret of his charm for why people liked to hear him speak, was that you knew this is a real person talking to you.

“He was not a stuffy man at all, and he was so down to earth you felt you’d known him all your life.”

He’d been teaching for more than 20 years when an editor for Simon and Schuster took his class, and convinced him to write a book . . . the book that launched the empire.

It’s estimated to have sold more than 30 million copies.

Brenda Leigh Johnson is the keeper of the Carnegie flame . . . and an indirect descendant of his. She’s in charge of the “heritage room” at Dale Carnegie headquarters, in Hauppauge, L.I.

There the original manuscript of ‘How to Win Friends and Influence People’ is kept under glass – “Preserved much like the Declaration of Independence and the Constitution are!” Johnson laughed.

“It’s important to our history. It’s a part of who Dale Carnegie was and what this company was about. He wrote ‘How to Win Friends’ as a textbook to go along with his classes.”

And now, the book has been updated . . . for the digital age. Turns out you can win friends and influence people virtually anytime, even if you never actually see them.

“Dale Carnegie was very big on smiling; How do you smile in an email?” asked Schlesinger. “I guess there’s an emoticon, you know.”

“There is and that, I mean, that’s nice,” said Handal.

“What would he have thought of emoticons?”

“I don’t know, that’s a very good question. But you can choose words that communicate, it takes longer.”

So how does Handal suggest communicating a smile in an email? “I’m having a great day, I hope you are, too. I mean, that’s kind of a pleasant way of saying something.”

“But then you have to say, Where are the sales reports? Right?”

“Yeah, well, you get to that”

And by all reports . . . sales at Dale Carnegie give the company every reason to smile. Today the courses are offered in 80 different countries, from China to Cameroon.

“It strikes me that a lot of the stories that he tells in his book are quintessentially American stories,” said Schlesinger. “How does that translate to somebody in Beijing?”

“That a fascinating question, Richard, because that’s something I’ve been really . . . ”

“Dale Carnegie taught you to say that, didn’t he?”

“No, that’s not true!” Handal laughed. “That’s . . . well, actually yeah, he did, but I would have said it before. The fact is – and I’ve marveled at this – because human nature is the same all over the world, the principles that Dale Carnegie teaches really do work all over the world.”

And as humans it apparently feels natural to pay someone to tell us: Be nice to others . . . Follow the golden rule . . . Even though parents and grandparents have been giving that advice for generations, and for free.

For more info:

• dalecarnegie.com

Maybe the Number one key to success in business today is communication. Do you agree?
It is a way by which individuals or teams share information or convey their thoughts and feelings, both amongst themselves and with your customers. Communication can be the life blood of human existence, which may be the reason we spend a good deal of our time trying to master it. A lack of communication creates unnecessary challenges and builds barriers within our lives and companies. Having the skills to exchange information with others is crucial to the success of the individual, family or businesses. We all know how to communicate, the problem is, can we do it effectively? Communication which is ineffective usually results in failure; it creates a breakdown in the flow of information. Many of the companies that I work with tout this as their number one challenge. The inability to communicate effectively can be a companies or a manager’s top reason for the failure. Your company or your managers may think that they are good communicators, but are they?

We communicate in so many ways in today’s business world, one on one/face to face, telephone, email, video conferencing and teleconferencing we conduct interviews, texting, and occasionally we still may send a letter via snail mail. All of this with the hope of getting a response that we would like to receive. Yes, this is what effective communication is all about, the ability to make sure that the information is presented in a way that the recipient understands the message and responds positively. In other words, effective communication is the one that achieves the results for which it is intended.

We can find many communications guru’s, just go online and search. Consultants, companies, teachers, books, editorials, radio shows, television shows, webinars, the opportunities are endless it seems. The first step is to realize that you need to improve, and then make a commitment to improving. I cannot think of a better way to improve your communication skills than our Dale Carnegie Course, but the key is to seek the improvement. Opening up the lines of communication in your home, in your business and within yourself is a key component to being successful in today’s clustered business world. So take action, seek advice, enroll in one of our programs and the results will be a more effective set of communication skills for you and your team.

Every once in a while we are reminded why we chose the business endeavors we have. I know that I can get so wrapped up in the workday that I don’t always take the time to step away and look at the good we do at Dale Carnegie. I, like many of you, get caught up in the day-to-day challenges of running my business that I don’t see what really matters. This morning I was reminded of that with a special email from one of our graduates, with her permission I have copied a portion of that email below;

I just want to take this opportunity to say how much the Dale Carnegie class meant to me, and I can honestly say it was a life-changing experience.  There were five of us from Fabulous who took that class together last fall, and we still talk about it, and bring up the Dale Carnegie principles when we are discussing various things.  I wish I had taken the class decades ago, and I wonder how different my life might have been if I had had that advantage early on in my career.  At 66 years old, I was the oldest person in the class, and I had initially been adverse to the idea because of my age.  However, Ray persisted, and I am so glad he did.

Thanks, Bob, for all you and the Dale Carnegie staff do for so many people.  You are in the business of changing lives.  That must be very gratifying. 

 June @ Fabulous Coach Lines 

 June Hicks  |  Executive Assistant  |  Fabulous Coach Lines  |  1-866-352-7295 Ext 106  |  June@FabulousCoach.com  |  www.FabulousCoach.com

Yes June, it is gratifying, very much so. We continue to improve the performance of businesses by improving the performance of their number one asset, their people!

As a Business owner isn’t better to have employees that are engaged rather than those that are merely compliant? Take a look at this video:

A tremendous video that illustrates the challenges that organizations face when employees are asked to do tasks that involve innovation and interpersonal skills. Bonuses and raises do not always increase performance. Employee Engagement Does!

RSA Animate – Drive: The surprising truth about what motivates us

www.youtube.com

Employees are motivated not by money, but by engagement. This video has just been nominated for a Webby Award in the Animation category.

Have you seen the movie? If not, do yourself a favor and go. It is amazing how the course of history is guided over the years. A man with a terrible stammer, who was not even first in line for the throne, is thrust into a situation that not many would have survived. His Prime Minister resigns, Hitler and Mussolini are raising their swords of war, and he finds himself the King of England.

We hopefully will never find ourselves in that predicament, though we seem to be in challenges every day that strong communication skills are needed. It could be with your supervisor, or a client, maybe a fellow employee or an individual that reports to you. There also could be that teenager or spouse that you seem to have lost a bit of magic with. King George VI was coached to a new level and skill to communicate with confidence and passion, he may have changed to course of history by doing so, can you change the course of YOUR history by doing so? You might!

Strong communication skills are not something that we are born with, there is not a gene that we get from our parents that predetermines our communication success. It is a skill that is nurtured through positive reinforcement over and over again. Unfortunately, some of us did not grow up in that supportive environment, so we may be shy or apprehensive to speak in front of a group or to be able to persuade and inspire others. Does that mean you are forever banished from those skills? Absolutely not!

Thanks to a man by the name of Dale Carnegie, a laboratory of sorts was began nearly 100 years ago. In this laboratory adults come together to learn in an atmosphere of support and knowledge just how to become the communicators that they all wished to be. They learn a system that, with proper coaching, will help them feel more confident, more organized and much more effective in their communication skills. It is effective for all walks of life, it can make a difference in your future too! So find a local class, enroll, make that investment in yourself or your team at work, and find that history CAN be altered. If King George VI could alter the history of the world, you can make huge strides in your life too!

I was writing an email to a potential client today, when I slipped up and made an error. After reading what I had written, I decided that it was not a mistake at all, it made sense. I was commenting on the fact that this client had just received his Masters Degree in Entrepreneurship from the University of Florida. What I was intending to write was that age 55 (Myself) you are never too old to gain more education, what came out on the email is that at age 55 you are never too YOUNG to start!

So what is too old to learn? My sister started college in her 50’s and graduated at age 58, she is now a school teacher in Florida. Was that too old? I met a gentleman who was 73 when we met and he enrolled in one of our programs, he told me after graduation, that he wished he would have done it 50 years earlier, but also confirmed that he was glad he did it at age 73 also! This gentleman just happened to have a masters degree that he had received many years earlier. So what is too old to start an educational program?

I for one believe that when we stop trying to enrich our lives by furthering our education, we have stopped living. As we get older we have more years under our belts of people telling us what is right and what is wrong. We tend to start believing some of the things people say, even when it comes to advancing our own lives. We might stop and think ‘What would others say if I joined this class?’ or ‘How would I look being the oldest in this group?’ We make decisions based on how other people see us instead of on what we want for ourselves.

So if you have the chance to enrich your life, to expand your educational horizons, to gain more confidence or a new skill, go for it! Age is just a way of keeping track of time, it is not a death null nor a barometer of when learning should cease. I hear that occasionally about our Dale Carnegie programs, “I am too old for that”. Why? What makes you feel that you cannot invest in your future because of your age? Seek out a curriculum that interests you and go ahead and dive in. We live once, live it, educationally, to the fullest extent!