We’ve all said it.

“One more time.”

Sometimes it’s harmless. One more time at the dessert table. One more time scrolling late into the night. One more time letting someone off the hook who’s already proven who they are.

Other times, “one more time” is powerful.

One more time picking up the phone after twenty rejections.

One more time practicing the shot you’ve missed a hundred times before.

One more time showing up for yourself when it would’ve been easier to quit.

Here’s the truth: “One more time” isn’t good or bad by itself—it’s what direction you point it in.

The wrong “one more time” pulls you backward.

The right “one more time” moves you forward.

I’ve lived both.

I’ve wasted “one more time” on old grudges and old habits. And I’ve saved myself with “one more time” when I was one step away from quitting.

So let me ask you:

Where do you need to stop saying “one more time”?

And where do you need to start?

Because momentum is built in moments.

One more time showing up.

One more time choosing growth over comfort.

One more time believing in yourself when doubt whispers in your ear.

Don’t waste your “one more times.”

Direct them wisely—because the next time could be the one that changes everything.

—Bob Ganzak, MotivationU: Where Fire Meets Focus